With a strong passion for building an empowered and creative team. Bella took on the Studio lead role to foster a culture that the IBM IX family wanted to work in and produced top quality solutions that delighted her clients. While continuing to manage this role Bella is also an Associate Design Director where she leads and directs the vision of the solutions to the best possible outcome that is Viable, Desirable and most of all Feasible to build. Bella's story began when she graduated from The University of Sydney with a Bachelor of Design Computing and was recognised as an outstanding candidate for the years Dean's List. Bella continually works across-industries with her clients all over the world. Thriving on innovation and creative thinking as an approach to shaping problem statements with a purpose and aesthetic that matters for her users. Her dual Design and Computing background allows her to create user experiences that are not only engaging, but technically feasible.
In a pledge to design new and exciting experiences for everyone she continually pushes her technical skills and feasibility to build products and services that drive reality into the next era. A beneficiary of this is her company 'Ambient & Co' which she co-founded to formalise the opportunities to design and build these experiences in her ’spare time’. To date the company have produced installations for Vivid Sydney, Asia Pacific's largest creative lighting festival, attracting over 2 million visitors every year. The 1000 Cranes was listed as the 2nd most instagrammable display after the Opera House. The MailboX was also as successful being listed in the top 5 installations for the year. As a result of this success the MailboX was requested by the Singapore Government to be displayed for 'I Light Marina Bay' and became a trending hashtag across all of Singapore for the duration of the festival.
Outside of the office, Bella is an avid Dragon Boater and represented Australia at the world championship in Hungary (2013) and Canada (2015) where she won 5 Gold Medals with her team. Now she uses these skills to co-captain and coach the IBM Dragon boating team that compete every year for Chinese New Year and competed in China for the world championship corporate regatta. In 2018 the team amalgamated with Sydney University to compete at the world famous University championships in Xi'an, China. Since graduating Sydney University listed Bella as a 'Woman to Watch' for the years International Women's Day in 2018. For Six years Bella was also the Junior Vice President of the Sydney University Lawn Tennis Club.
"THANK YOU for facilitating us these past two days. it was great to see you and see you in action. you are AWESOME!"
Context: Bella Facilitated the Global Women's Executive Council in Austin Texas, January 2020
"Thanks so much for taking the time to send this Bella. We need to keep the Cultural Revolution going too. I am thinking how we keep that group connected going forward and get feedback across the team on the direction we are going. So probably another get together in Q3 would be good to keep things going. Will certainly be in touch as can see you have a knack for this!"
"Rockstar team!! Love it and THANK YOU! If we keep turning up like this we are unstoppable"
Context: Bella made a video summary/ timelapse of all the work she and her team had completed for a client which they sent out to the whole of IBM Asia Pacific and this was Dee's response to the work completed.
"A huge thank you for taking the time and care to create an amazing "Welcome to our team" experience for our 2019 DSiX graduates. The passion and energy you have invested is inspiring and the smiles it is creating across the practice is just great to see. It takes special people to invest in others and their future, so thank you for doing this for our team and our business."
"During her assignment as one of the UX designers within MSD's innovation Studio, Bella displayed extraordinary passion for Human Centred Design and her clients' needs while working on improving the cloud consumption experience. She consistently delivered high calibre artefacts and is an up-and-coming talent with experience beyond her years. I'd like to thank her for her heard work and dedication. Her contribution was invaluable."
"Bella is an extremely talented and creative individual who has demonstrated an impressive aptitude for listening, understanding our customer needs and translating this into inspiring posters that will resonate with our broader business. Bella is always willing to help and offer advice. This is all part of her helpful nature, and goes a long way to establishing and maintaining strong relationships."
"Bella joined myself and other IBMers, plus a team from the Australian Museum, on a field trip to kangaroo valley to test our FrogID app. Her performance on the field trip was supportive; she engaged very positively with the team from the museum and was an excellent ambassador for IBM throughout. My thank to her for her input, it makes all the different and ensured that the field trip was a successful and valuable one for both IBM and the Australian Museum.